Catalog repricing refers to running automated pricing decisions across an entire product catalog — potentially thousands or tens of thousands of SKUs — rather than setting prices manually for individual products. It is only viable through rule-based automation.
Effective catalog repricing requires a structured rule hierarchy: broad category-level rules that cover the catalog efficiently, with SKU-level overrides for high-priority or high-margin products. Without this hierarchy, managing rules at catalog scale becomes as labor-intensive as manual pricing.