Pricing Intelligence Glossary

Amazon Standard Identification Number. A 10-character alphanumeric identifier Amazon assigns to every product in its catalog.

The featured purchase widget on Amazon product pages. Winning the Buy Box typically drives 80–90% of all sales for a given listing.

A state where Amazon removes the Buy Box from a listing entirely, typically because all offers are priced significantly above Amazon's reference price.

Repricing logic applied across an entire product catalog simultaneously, rather than to individual SKUs managed manually.

Systematic collection and analysis of competitor pricing, availability, and marketplace activity to inform your own pricing decisions.

Adjusting prices specifically in response to competitor price changes, as opposed to demand-based or inventory-based repricing triggers.

A pricing strategy where prices change in real time based on market conditions, competitor activity, demand, or inventory levels.

Amazon's service where sellers store inventory in Amazon warehouses and Amazon handles picking, packing, shipping, and customer service.

Minimum Advertised Price. A manufacturer's policy setting the lowest price at which a retailer may publicly advertise a product.

The minimum acceptable price for a SKU, calculated from cost of goods and target margin. Repricing rules cannot push prices below this threshold.

Manufacturer's Suggested Retail Price. The price a manufacturer recommends retailers charge for a product.

The maximum price set for a SKU. Repricing rules will not push a price above this threshold, protecting brand perception and MAP compliance.

A measure of how sensitive consumer demand is to changes in price. High elasticity means small price changes produce large changes in sales volume.

A repricing rule that automatically sets your price equal to the lowest competitor price, or to a defined offset above or below it.

A competitive cycle where multiple sellers continuously undercut each other's prices, often to the detriment of all parties' margins.

The process of automatically adjusting product prices in response to competitor activity, demand signals, or internal rules.

A pricing approach where prices are automatically set or adjusted according to predefined conditional logic rather than manual intervention.

The percentage of available inventory sold within a given period. A key input for demand-based pricing adjustments.

Stock Keeping Unit. A unique identifier assigned to each distinct product variant in your catalog for inventory and pricing management.

A rule constraint that caps how frequently or how much a price can change within a given time window, preventing erratic pricing behavior.