Getting Started
Building Effective Pricing Rules
A pricing rule is a conditional instruction: if some market condition is true, take some pricing action — subject to constraints. The power of rule-based pricing comes from combining multiple conditions and layering rules in a clear hierarchy.
Anatomy of a good rule
Every rule has three parts: a trigger (what condition activates it), an action (what price change to make), and guardrails (margin floors, ceilings, and velocity limits that bound the action).
01
Define the trigger condition
Examples: competitor price drops below yours, you lose the Buy Box, competitor goes out of stock, your price exceeds MSRP.
02
Define the action
Examples: match to competitor price, undercut by $0.01, raise to ceiling, hold current price.
03
Add guardrails
Set a margin floor (never go below $X), a price ceiling (never exceed $Y), and a velocity limit (no more than N changes per hour).
04
Test in review mode first
Run the rule in review-only mode for 1–2 weeks. Examine every decision it would have made. Only automate once you're confident in its logic.
Key Concepts
Rule-Based PricingVelocity LimitPrice CeilingMargin Floor
Apply this in PriceLeap
Everything in this guide is built into PriceLeap - real-time competitor monitoring, rule-based decision logic, and margin protection. See it on your actual catalog.
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