Advanced
Pricing at Catalog Scale
Pricing 10,000 SKUs individually is not a strategy — it's a maintenance burden that compounds daily. Catalog-scale pricing requires a different architecture: a rule hierarchy where broad rules handle most SKUs efficiently, with targeted overrides for the SKUs that actually drive your business.
The 80/20 of catalog pricing
In most catalogs, 20% of SKUs generate 80% of revenue. Your pricing strategy should reflect this asymmetry: high-effort, SKU-level rule precision for your top SKUs; efficient category-level rules for the long tail.
01
Segment your catalog by priority
Tier 1: top 20% by revenue — individual SKU rules, reviewed regularly. Tier 2: next 30% — category rules with SKU-level floor overrides. Tier 3: remaining 50% — broad category rules, automated.
02
Build category-level defaults first
Set a default rule for each category: match to Buy Box price, subject to a category-level margin floor. This covers the long tail without manual effort.
03
Override at the SKU level where it matters
For Tier 1 SKUs, define specific rules: which competitors to track, what position to target, custom floors, custom velocity limits.
04
Review rule performance monthly
Track Buy Box ownership rate and average margin per SKU tier. Rules that aren't improving both metrics need adjustment.
Key Concepts
Catalog RepricingSKURule-Based PricingCompetitive Intelligence
Apply this in PriceLeap
Everything in this guide is built into PriceLeap - real-time competitor monitoring, rule-based decision logic, and margin protection. See it on your actual catalog.
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