Pricing Strategy
MAP Compliance in a Repricing System
MAP (Minimum Advertised Price) compliance is often treated as a constraint on pricing — but in a well-configured repricing system, MAP becomes a floor, not a ceiling. The challenge is enforcing MAP without preventing competitive repricing in categories where MAP doesn't apply.
Structuring MAP enforcement in rules
MAP should be embedded directly into your floor configuration for MAP-restricted SKUs — not treated as a separate overlay. When your pricing rule checks the margin floor before executing, and the floor is set to MAP, compliance is automatic.
01
Tag MAP SKUs in your catalog
Create a SKU attribute for MAP status and MAP price. This lets your repricing system apply MAP logic selectively — only where it applies.
02
Set floor = MAX(cost floor, MAP price)
Your effective floor for a MAP SKU is the higher of your profitability floor and the MAP price. This ensures both constraints are respected simultaneously.
03
Monitor for competitor MAP violations
If competitors are pricing below MAP, flag it — don't match it. Matching a MAP violation exposes you to brand consequences and doesn't help long-term.
Key Concepts
MAP PolicyPrice CeilingMargin Floor
Apply this in PriceLeap
Everything in this guide is built into PriceLeap - real-time competitor monitoring, rule-based decision logic, and margin protection. See it on your actual catalog.
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